Charlton Athletic Social Inclusion Programme

Kent is one of the largest counties within the UK and is situated south east of London. It has a high number of old housing estates and a very high level of young people. As a result of these and other factors, the project focused on re-engaging ‘at risk’ young people in areas highlighted by the Indices of Multiple Deprivation (IMD) by using professional football coaching as a vehicle for engagement.

Analysis identified that the real problems were created by a combination of underlying issues of boredom, at risk status and exclusion of young people. This often led to young people congregating in groups, at key locations, causing high levels of Anti-social behaviour, underage drinking violence, graffiti, criminal damage and general disregard for these areas.

The Charlton Athletic Social Inclusion Programme offered young people a chance to get involved in something fun and positive, whilst spending time with young people from other communities and backgrounds. As this was a true partnership, stakeholders set objectives using the SMART model (Specific, Measurable, Achievable, Relevant and Timely) to achieve during 2007-2008.

Targets were to:
    - reduce exclusion rates in 2000 pupils identified at risk
    - increase ‘in school’ attendance by 4%
    - decrease the number of PE refusers by 25%
    - reduce ASB reports, by 25% from those wards where the sessions were running
    - create a sense of community responsibility


The project started in 2007.
Last review: December 2009.


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