The Broken Wings campaign
Broken Wings” national campaign is a campaign launched by The General Inspectorate of the Romanian Police in the field of awareness and preventing domestic violence. The campaign was created and implemented nationwide in partnership with Necuvinte Association, an NGO that activates in this field.
The bedrock of this campaign was the “Broken Wings” documentary film, built around the stories of women who have lived a life of abuse and fear, which made them give up all hope and eventually turned fromvictims to aggressors, ending up killing their abusive spouse.
Through the materials created and distributed (almost 900.000), training of professionals and public events carried out, the campaign managed to reach a number of approximately 3.000.000 directand indirect beneficiaries with minimum costs.
Links in English:
About the campaign - http://www.necuvinte.ro/current-projects/broken-wings-campaign/?lang=en
The documentary film - https://www.youtube.com/watch?time_continue=1&v=MSIevNsnvtE
The TV spot - https://www.youtube.com/watch?v=tMdlC2V2fEs