We Won’t Take It

The “We Won’t Take It” project is unique in its use of professional actors and the interactive engagement of viewers. It was not a lecture in the style of an active lecturer and passive listener. Why? Studies confirm that we remember 10% of what we hear. When we hear something, but actively so, we remember 80%. Research also shows that this is a bigger issue for seniors. There is a big difference between what they know and what they are able to do actively. That is why we use actors in the project. The actors play scammers, learn their manipulative speech, and imitate the intonation and gesture of scammers. With their own eyes seniors see the situation has it happens in reality. Actors choose the seniors from the audience, interact with them, and offer them goods. And the seniors learn to refuse.